![]() You do it by building the most beautiful car, or the least polluting car, or the biggest car. You don’t often build a better car by building a faster car. You can do it by serving remarkable food, or having a remarkable location or a remarkably famous chef. You don’t often create a more popular restaurant by serving better food. Someone creates something weird or neat or quirky or fun and the marketplace embraces it. Sometimes you don’t discover the problem you’re solving until after you’ve solved it–it’s not always a top-down process. It's also quite possible that your edge will merely be stupid, not effective. It’s not always clear exactly what would make your product or service significantly more remarkable, until you embrace the fact that the problem you’re trying to solve isn’t the problem you think you have. Because the edge you’re seeking is not the primary reason for being, you’ve got to see it out of the corner of your eye. The cheapest, easiest, best designed, funniest, most expensive, most productive, most respected, cleanest, loudest…īefore you begin to do edgecraft, you must accept the fact that the edges of the problem aren’t always obvious. You only create a free prize when you go all the way to the edge and create something remarkable. Running a restaurant where the free prize is your slightly attractive waitstaff won’t work–they’ve got to be supermodels or weightlifters or identical twins. You must go all the way to the edge… accepting compromise doesn’t make sense. Go all the way to that edge-as far from the center as the consumers you are trying to reach dare you to go. Find an edge… a free prize that has been shown to make a product or service remarkable.Ģ. Instead, consider the notion of edgecraft:ġ. In established organizations, this is particularly difficult, because the first thing the lizard brain says to you is, “don't say that, because if they like it, you're going to be the one who has to build it.” With too many possibilities, we can seize up, unable to think of much of anything. Image courtesy of Flickr by Steve Jurvetson.One of the challenges of brainstorming a new idea is that there's too much freedom. Becoming a lawyer, growing as a lawyer, getting better at serving clients, and growing your business is all about entrepreneurship. You have identified and started a business venture more than once and continue to do so today. But I can think of worse habits.Īnd for lawyers who don’t think they’re entrepreneurs, think again. Blogging is where I share what I’ve read and provide my honest down to earth take on it.īy reducing my thoughts to writing, communicating them to the world, and getting feedback (comments here are where I receive the least feedback), I get new ideas, toss others to the curb, and discover ways LexBlog can improve its offering to lawyers and other professionals. Twitter is where you get everything I’ve read that I believe worthwhile. I cannot imagine a better way of learning than blogging. Blogging is my way of digesting new ideas, formulating my views, and continuing to learn. It’s my way of sharing with you what I’m reading and thinking about. ![]() Turns out he was getting as much out of his blog as me and other readers. Back when it seems there as a millionth as many blogs as today, Godin was there every day for me. One of the things I liked about Godin’s blog was his brief down to earth sharing and commentary. We both started to blog about the same time and exchanged a few emails about blogging, back in the day when ‘celebrity bloggers’ (him, not me) were easily accessible. I’ve been following and reading Godin, an author, marketer, and public speaker, for a long time. It allows you to keep thinking of new ideas and forces you to communicate these ideas. As shared by legal marketing consultant, Adrian Dayton, Seth Godin was recently asked what is the one habit you would recommend to all entrepreneurs.īlogging helps you to be more honest with yourself.
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